SEO Promotion of Websites in Kazakhstan: How to Reach the Top of Google and Yandex in 2026
Unlike Russia or Ukraine, Kazakhstan's search market has unique characteristics: Google dominates, bilingual content (Russian/Kazakh) is critical, and local SEO for Almaty and Astana is a distinct discipline.
Kazakhstan Search Market 2026
| Search Engine | Traffic Share | Trend | |--------------|-------------|-------| | Google | 68% | ↑ growing | | Yandex | 28% | ↓ declining | | Bing | 3% | — stable |
Conclusion: Google focus is mandatory. Yandex still matters for the 35+ demographic and Russian content.
Bilingual SEO: Kazakh + Russian
This is the key feature of Kazakhstan SEO that developers from other countries miss.
Competition for Kazakh keywords is 3-5 times lower than for Russian equivalents. Kazakh-language audience is growing: 65% of the population speaks Kazakh. Government sites must have a Kazakh version by law.
Practical conclusion: A site with quality Kazakh SEO content is much easier to rank than one targeting only Russian queries.
See how we implemented 5-language SEO architecture in the egemen.kz case study.
Technical SEO for Next.js
Next.js provides excellent SEO foundations: SSR for bot-readable content, automatic image optimization, built-in sitemap generation, and Core Web Vitals support.
For detailed Next.js performance optimization, see our Next.js optimization guide.
Local SEO: Almaty and Astana
Optimize Google Business Profile, collect reviews, and target city-specific keywords like "website development Astana" or "web developer Almaty." Local competition is significantly lower than for broad national queries.
Content That Works for Kazakhstan SEO
- Case studies — Kazakhstani businesses search for local examples with real numbers
- Guides — "How to do X in Kazakhstan" gets stable informational traffic
- Legislation updates — Tax changes, MCRIAP requirements
- Comparisons — "Agency vs freelancer in Kazakhstan" — high commercial intent
Want an SEO-optimized website? Read the complete Kazakhstan website development guide or fill out a brief to discuss your SEO strategy.
See also: website conversion optimization — how to convert SEO traffic into clients.